Hitachi in Mexico

Online Privacy Statement

Last modified July 2019

Thank you for visiting Hitachi, Ltd., and its subsidiaries and affiliated companies (“Hitachi”), with address at Av. Paseo de la Reforma No. 483, 13th Floor, Cuauhtémoc, Zip Code: 06500 Mexico City, Mexico.  Hitachi is committed to protecting the information that you share with us, and explaining how we collect, process, and share that information online.

Scope and information that this Privacy Statement covers

This Privacy Statement applies to Personal Information (defined below) collected on our websites, mobile applications, cloud-based services, or controlled widgets embedded in communication platforms with a link to this Privacy Statement (collectively, the “Site”).  It covers how we collect, use, share, and otherwise process personal information as of the date that this Privacy Statement is posted.  It does not apply to any other information collected by Hitachi through any other means.  By “Personal Information,” we mean information that identifies or can identify you personally. 

The Site contains links to third-party websites, including websites of our business partners.  We do not own, operate or control the websites of those third-parties.  Accordingly, this Privacy Statement does not apply to any websites maintained or operated by third-parties for the collection, use, storage, disclosure, or other processing of your Personal Information.  When you click on those links, you will go to a third-party website where you will be subject to that website’s privacy statement and we encourage you to read that policy statement.

Summary of Key Issues

Collection We collect Personal Information about you that you provide to us or that we obtain while you are using the Site.
Protection We employ reasonable and current technical, administrative, and physical safeguards that are designed to prevent unauthorized access, maintain data accuracy, and designed to ensure correct use of Personal Information.
Use We use Personal Information to provide you with services from our Site, to build features that will make the services available on the Site easier to use, to contact you about these services, and to send advertisements, marketing material or other offers that we think might be of interest to you.
Marketing and Choices You have control on how we use Personal Information for marketing. You can exercise your control in any marketing communication, please click here for more information.  
Sharing We may share your Personal Information with our external service providers, third party vendors, or as otherwise necessary to support a transaction with you and manage our business.
Cookies Our Site uses cookies and other similar technologies. To opt-out of advertising and certain other cookies, please click here.
Access and Data Subject Rights Hitachi understands that you may want to change, access, oppose or delete your Personal Information. You may do so by contacting us here [atencion@hal.hitachi.com].
Cross-Border Data Transfers Our Site is operated in the United States.  If you are located outside the US, your Personal Information will be transferred to the US, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction. Cross-border transfer is, therefore, necessary for the conclusion or performance of a transaction that you are requesting, and for the establishment, exercise, and defense of legal claims.  To the extent permitted by local law, your use of the Site or provision of any Personal Information constitutes your consent to the cross-border transfer of Personal Information and the other activities identified in this Privacy Policy.
Children Persons under the age of 16 are ineligible to use any services on our Site.
Changes
 
We will provide notice of any material changes to this Privacy Policy by posting a prominent notice on our Site and/or emailing you. 
Contact Us If you have questions not answered in this policy, our Privacy Officer may be contacted directly at [atencion@hal.hitachi.com].

1. Collection and Use of Your Personal Information

We collect your Personal Information on the Site to enhance the services we offer you, maintain and improve the Site, protect the security of you and our Site, comply with legal obligations, and inform you about other services and products that may be available through us, our affiliated companies, and our marketing partners.  We collect Personal Information about you when you interact with or use services offered on this Site, such as:

  • Apply for a job;
  • Submit comments, reviews, or other user-generated content;
  • Connect or interact with us through social networks (e.g., Facebook, Google+, Twitter) or Live Chat;
  • Request customer or technical support; and
  • Prevent fraud and allow for safer web experiences.

Personal Information includes:

  • Name;
  • Postal or billing address;
  • E-mail address;
  • Telephone or mobile number;
  • Device being used (for our mobile site);
  • Other relevant data.

Even if you do not send us any Personal Information, we collect certain non-personal information about how you use our Site.  This information cannot identify you and is used for statistical purposes.

2. Use and sharing of Personal Information

Whatever the purpose may be – whether we share with service providers, consultants, government authorities, or other external entities – we only process and share your Personal Information to the extent reasonably necessary to fulfill your requests and meet our legitimate business and legal objectives.  When we disclose Personal Information to external entities to perform support services for us, we establish by contract that they may access your Personal Information only for the purposes of performing those support services.  We may also use what we know about you to offer you other products and services.  We may combine your online information with information collected from offline or online sources, or information we already have.  We may also use and disclose certain Personal Information to our affiliated companies and others for any purpose allowed by law.

Hitachi Business Activities.  We generally process and may disclose your Personal Information to others to:

  • Authenticating authorized users, and marketing our products and services;
  • Perform certain transactions initiated by you;
  • Respond to your questions, complaints, or reviews of our products;
  • Send you communications about online transactions, product information, ads and promotions, electronic newsletters, or other notices you requested or offers tailored to you;
  • Enable our advertisers to provide you with more personalized content, and track the effectiveness of certain advertising campaigns;
  • Comply with applicable law, obey judicial orders, cooperate with law enforcement authorities, or prevent any suspected illegal activities;
  • Help us run our business; or
  • For any other everyday business purposes, such as product development and Site administration.

Location of Servers and Transfer of Information to the United States.  While our Site is hosted on servers located in the United States, we operate our business globally, and some countries may not provide the same level of data protection as your home country.

3. Your rights concerning your Personal Information

You have the following choices regarding our use and disclosure of your Personal Information:

  • Marketing Communications. Where required by applicable law, we first obtain your opt-in consent before sending you marketing communications.  If you no longer wish to receive any marketing communications, remain on a mailing list to which you previously subscribed, or receive any other communication from Hitachi, please follow the unsubscribe link in the relevant communications or contact us using the link at the bottom of the message.  Even after you opt-out or update your marketing preferences, however, we may still contact you for transactional or informational purposes.  These include, for example, customer service issues, returns or product-related inquiries, surveys or recalls, or any questions.
  • Cookies and Similar Technologies.  Please review your browser or computer settings for certain cookies and see below to exercise certain choices regarding cookies.

You are not required to provide all Personal Information identified in this Privacy Statement to use our Site, but certain aspects of our Site will not be available to you.  However, you can use our services without consenting to non-essential cookies or direct marketing emails; the only consequence is that our products and services will be less communicated, we may not be able to provide the support you seek, and you may miss out on attractive promotions and news about our products and services.

If you decide to exercise your right to access, oppose or delete your personal information, we will inform you of the following: (i) the information you need to provide for purposes of demonstrating your identity or your representative's personality and the information or documentation that should accompany your request; (ii) our timeframe for responding to your request; (iii) how you must submit your request, including the required template, if available; and (iv) the mode or means of reproduction we will use to provide you with the requested information (which will generally be simple copies or electronic documents).

4. Cookies And Similar Tracking Technologies

Information Collected Through Technology.  Information is also obtained in other ways through technology.  Some of this information may be linked to you personally.  In accordance with applicable law, Hitachi uses and allows third parties to use essential and non-essential cookies, online tracking tools, web beacons, and similar technologies (collectively, “cookies”) on our Site.  We process this information to help our Site function correctly, and better understand the needs of our customers.

Cookies on our Site generally fall into the following categories:

  • Strictly Necessary Cookies: These are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas. These cookies are session cookies which are erased when you close your browser.
  • Analytical/Performance Cookies: These allow us to recognize and count the number of users of our Site and see how those users navigate through our Site. This helps to improve how our Site works, for example, by ensuring that users can find what they are looking for easily. These cookies are session cookies which are erased when you close your browser.
  • Functional Cookies: These improve the functional performance of our Site and make it easier for you to use. For example, cookies are used to remember that you have previously visited the Site and asked to remain logged into it. These cookies are session cookies which are erased when you close your browser.

Use of cookies. We advertise in a number of ways, including online through managed social media presences, and on other unaffiliated sites and mobile applications.  To understand how our advertising campaigns are performing, we may collect certain information via cookies on our Site through our advertising service providers.  The information we collect includes IP addresses, the number of page visits, pages viewed via our Site, search engine referrals, browsing activities over time and across other websites following your visit to our Site or applications, and responses to advertisements and promotions on the websites and applications where we advertise. 

We also use certain information to identify new visitors to our Site, recognize returning visitors, advertise on other websites and mobile applications not affiliated with us, analyze the effectiveness of our advertisements, better understand our audience, customers, or other Site visitors, and determine whether you might be interested in new products or services.

Controlling Our Tracking Tools.  Your browser may give you the ability to control cookies.  How you do so, however, depends on your browser and the type of cookie.  Certain browsers or browser plugins can be set to reject all browser cookies.  If you configure your computer to block all cookies, you may disrupt certain web page features, and limit the functionality we can provide when you visit or use our Site. (e.g., we will not be able to provide you with searches that you have asked us to save). You can change your cookie settings at any time.  Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked.  These browser features are still not uniform, so we are not currently set up to respond to those signals.

Controlling Online Interest-Based Ads.  We sometimes work with online advertising vendors to provide you with relevant and useful ads.  This may include ads served on or through our Site.  This may also include ads served on other companies’ websites.  These ads may be based on information collected by us or third parties.  For example, your postal code may be used to target an ad for people in your area.  These ads may also be based on your activities on our Site or on third-party websites.

For more information about our ad service provider and its cookies, including information about how to opt out of these technologies, you may visit [http://optout.aboutads.info].  In addition, users may prevent Google’s collection of data generated by your use of the Site (including your IP address) by downloading and installing a Browser Plugin available at [https://tools.google.com/dlpage/gaoptout?hl=en].

5. Security

The security and confidentiality of your Personal Information matters to us.  That’s why we have adequate technical, administrative, and physical controls in place to protect your Personal Information from unauthorized access, use, and disclosure. We also review our security procedures periodically to consider appropriate new technology and updated methods.  Even so, despite our reasonable efforts, no security measure is ever perfect or impenetrable.

6. Data Retention

Depending on the service you require, we will retain your Personal Information only for the period necessary to fulfill the purposes outlined in this Privacy Statement or as set out in our contracts with our business partners, unless a longer retention period is required or permitted by a law that applies to us.

7. Children

This Site is not intended or directed to children under the age of 16, and we do not knowingly collect any Personal Information, or knowingly track the use of our Site, from children.  If Hitachi has actual knowledge that Personal Information about a child under 16 years old has been collected, then Hitachi will take the appropriate steps to remove or disable that Personal Information.

8. Changes or other updates to this Privacy Statement

We may amend this Privacy Statement at any time.  If we make any material change in how we collect, use, disclose, or otherwise process Personal Information, we will prominently post an updated Privacy Statement on our Site.  Any material changes to this Privacy Statement will be effective 10 days after our posting of the updated Privacy Statement or as otherwise required by applicable law.  Where required to do so by law, we may seek your prior consent to any material changes we make to this Privacy Statement.

9. Comments and Questions

If you have any questions or concerns about this Privacy Statement or wish to correct or update your Personal Information, or unsubscribe from any updates you have requested, write to us at:

Attn.:
Hitachi Mexico, S.A. de C.V.
Av. Paseo de la Reforma No. 483, 13th Floor
Cuauhtémoc, Zip Code: 06500
Mexico City, Mexico
+52 55 5282 9040

You may also send us an email at [atencion@hal.hitachi.com].